Wisepops
Paris-based traffic activation platform with popups, banners, a message feed and web push for online stores
Quick Overview
| Company | Wisepops SAS |
|---|---|
| Category | Website Popup Builder Software |
| Headquarters | Paris, France |
| Founded | Not stated |
| EU Presence | Yes - France (EU) |
| Data Location | Not stated on the pages reviewed |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Popups, banners, on-site feed, embeds, web push, 200+ templates, exit intent on desktop and mobile, custom visitor properties, A/B/n tests with control group, revenue attribution, Google Analytics 4 events |
| Pricing | Pricing on request; the pricing page leads to a demo booking |
| Best For | Online stores that want testing and attribution on top of popups |
| Replaces | OptinMonster, Privy, Justuno |
Detailed Review
Wisepops started as a popup tool and now describes itself as a traffic activation platform: popups, bars, an on-site message feed, product recommendations, embeds and web push, all driven by the same targeting rules. Its terms name Wisepops SAS, registered in Paris under RCS number 792 748 477, and are governed by French law.
The pricing page was replaced by a demo booking on 22 October 2026, so there is no public price list. Expect a sales conversation and a traffic audit before you see a number.
Targeting and triggers
Campaigns can fire on landing, after a delay, at a scroll depth, on exit, on hover, on a link click or on a custom event. Display rules cover device, new or returning visitor, location, language, traffic source, UTM parameters and pages seen earlier in the visit.
You can also set your own properties such as loyalty tier through JavaScript, Google Tag Manager, cookies or Shopify Liquid, exclude people already subscribed through Klaviyo or Mailchimp, and cap how many popups one visitor sees per session.
Experiments with a control group
Experiments run A/B/n tests on popups, bars, embeds, feed messages and web push, and can hold back a share of visitors who see nothing, to measure the revenue a campaign adds beyond attribution. A winning variant can be rolled out automatically once the result is significant.
Revenue tracking is automatic on Shopify, with guides for Magento and Google Tag Manager, and events can be sent to Google Analytics 4.
Design and managed service
The editor is drag and drop with 200+ templates, custom fonts and CSS. The vendor lists a customer success team that will build campaigns for you, and an agency playbook for reselling campaigns as a conversion service.
Wisepops lists its own sub-processors loosely: the privacy policy says some providers may sit outside the EEA, in which case it relies on safeguards such as standard contractual clauses.
Limitations to Consider
There is no public pricing, so you cannot compare it against a fixed budget before talking to sales. The hosting region is not stated on the pages reviewed, and the privacy policy says some service providers may be outside the EEA. The platform is built around stores and traffic activation, which is more than a site owner who wants one email popup needs; ChilliPopup or Getsitecontrol cost far less.
Who Should Use Wisepops
Online stores with enough traffic to justify testing, that want campaign revenue measured against a control group and are willing to go through a demo.
Pros and Cons
Pros
- French contracting entity under French law
- Experiments with a no-campaign control group
- Exit intent on mobile and desktop
- Custom visitor properties as targeting rules
- Managed campaign design is available
Cons
- No public price list
- Hosting region not stated on reviewed pages
- Heavier than a simple email popup needs
- Some sub-processors may be outside the EEA
Alternatives to Wisepops
Other European website popup builder software worth comparing before you decide:
OptiMonk
Hungary · Popup builder with an AI agent that drafts and launches campaigns
Sleeknote
Denmark · Danish popup and on-site messaging tool with EU-hosted data
ChilliPopup
France · Popups, quizzes and prize games with a permanent free plan
Getsitecontrol
Cyprus · Low-priced popup widgets with unlimited views on top plan
See all European website popup builder software or compare them directly against OptinMonster on our alternatives page.
Frequently Asked Questions
Not on 22 October 2026. The pricing page redirected to a demo booking where the vendor analyses seven days of your visitor data first, so a quote comes from sales.
The terms define Wisepops as a French simplified joint stock company registered in Paris under number 792 748 477, with French law and the Paris Court of Appeal as venue.
Yes, through control group testing: a share of visitors sees no campaign, and the difference in revenue shows what the campaign added beyond attribution.