Quick Overview
| Company | Wincher International AB |
|---|---|
| Category | Rank Tracking Software |
| Headquarters | Stockholm, Sweden, Sweden |
| Founded | Not stated |
| EU Presence | Yes - Sweden (EU) |
| Data Location | Not stated on the pages we checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Rank tracker with weekly updates, local rank tracker on Google Maps, keyword explorer, on-page SEO checker, Excel and CSV exports, annotations, notifications, device and geo tracking |
| Pricing | See website; entry plan from 500 keywords for up to 10 websites; extra credits €10 per 500; free trial on the entry plan |
| Best For | Small businesses and agencies that need local and device-level positions with simple exports |
| Replaces | Semrush Position Tracking, SERPWatcher |
Detailed Review
Wincher is operated by Wincher International AB, a Swedish company in Stockholm named in its terms and privacy policy. The Rank Tracker is the first product on the site.
Around the tracker sit a keyword explorer and an on-page SEO checker, with exports to Excel and CSV.
Local and device tracking
A local rank tracker follows Google Maps results, and tracking can be set by device and by geographic location. The pricing table lists unlimited locations on all plans.
Annotations and notifications help explain ranking changes to clients or colleagues.
Plans and credits
The entry plan starts at 500 keywords and up to 10 websites. Unlimited websites and multiple users begin at the middle plan.
Extra credits are sold as an add-on at €10 per 500. Plan prices are not shown in the text we could read, so check the pricing page before comparing.
Update speed
The plan table lists weekly ranking updates. Teams that need daily positions should compare Wincher with AccuRanker or Morningscore.
Limitations to Consider
Plan prices were not visible in the pages we opened, so the buyer needs the website. Ranking updates are weekly in the plan table. Extra credits are an add-on. Trial length and hosting location are not stated.
Who Should Use Wincher
Small businesses and agencies that track many locations or devices on a weekly rhythm and want a Swedish contracting company.
Pros and Cons
Pros
- Swedish company registered in Stockholm
- Local rank tracker on Google Maps
- Unlimited locations on all plans
- Excel and CSV exports
- Privacy policy written under the GDPR
Cons
- Weekly updates in the plan table
- Plan prices not in the pages checked
- Extra credits cost €10 per 500
- Trial length not stated
Alternatives to Wincher
Other European rank tracking software worth comparing before you decide:
See all European rank tracking software or compare them directly against Semrush Position Tracking on our alternatives page.
Frequently Asked Questions
Wincher International AB is based at Roslagsgatan 26 A in Stockholm, Sweden, according to its terms and privacy policy.
The plan table on the pricing page lists weekly ranking updates.
Yes, it has a local rank tracker for Google Maps and supports device and geo location tracking.