Upply
French transport platform combining price benchmarks with a freight board
Quick Overview
| Company | UPPLY SAS |
|---|---|
| Category | Freight Marketplaces |
| Headquarters | Levallois-Perret, France |
| Founded | Not stated |
| EU Presence | Yes - France (EU) |
| Data Location | Hosted on Microsoft Azure in Dublin, Ireland, per the legal notice; the homepage says data is hosted in the EU |
| Open Source | No |
| GDPR Compliant | Yes (GDPR and SOC2 certification claimed on the homepage) |
| Self-Hosting | No |
| Main Features | Price benchmark, dashboard, data hub with 13 indicators, freight management board, emissions calculation, Atlas AI assistant, open APIs |
| Pricing | Not shown; the homepage offers a demo request. |
| Best For | Shippers that want to benchmark transport prices and also find or post spot loads in one French platform |
| Replaces | Uber Freight |
Detailed Review
Upply is a transport platform in the Freight Marketplaces category. The French legal notice names UPPLY, a Societe par Actions Simplifiee with capital of 100 000 euros, registered at the RCS Nanterre under 518 618 608, at 26 Quai Charles Pasqua, 92300 Levallois-Perret.
Upply sells benchmarking and market data alongside a freight board. We checked these pages on 5 November 2026.
Who runs Upply and where is the data hosted?
UPPLY SAS runs Upply from Levallois-Perret, France. The legal notice names Thomas Larrieu as publication director.
The same notice names Microsoft Cloud Azure in Dublin, Ireland, as host, and the homepage states data is hosted in the EU.
What does the Upply freight board do?
The Freight Management module lets users find freight or post an offer in Europe, and the homepage names more than 2,000 connected carriers and shippers.
Upply also lists a price benchmark, a dashboard, a data hub with 13 market indicators and an emissions calculator.
Where does Upply differ from Uber Freight?
Upply starts from price data and analysis, with the freight board as one module. Uber Freight starts from brokerage and managed transportation.
Upply's homepage figures include 5,000+ users and 500+ companies, which are vendor claims we did not verify.
Limitations to Consider
Upply does not show prices on the pages we read, and the freight board is one module among several, with a smaller network than the large exchanges (2,000+ connected parties, according to the homepage). The site is primarily in French with an English switch. The ownership of UPPLY SAS is not stated.
Who Should Use Upply
French and European shippers and carriers that want price benchmarks and spot freight in one platform and accept a demo-led sale.
Pros and Cons
Pros
- Contracting entity in France (EU) with RCS number
- Hosting named: Microsoft Azure, Dublin
- Price benchmark and market data included
- Open and documented APIs
- Emissions calculation module
Cons
- No prices shown
- Freight board smaller than dedicated exchanges
- Mostly French-language pages
- Ownership not stated
Alternatives to Upply
Other European freight marketplaces worth comparing before you decide:
See all European freight marketplaces or compare them directly against Uber Freight on our alternatives page.
Frequently Asked Questions
UPPLY SAS, registered at the RCS Nanterre under 518 618 608, in Levallois-Perret, France.
The legal notice names Microsoft Cloud Azure in Dublin, Ireland, and the homepage says data is hosted in the EU.
Upply is a French platform with a freight board and price benchmarks. It does not run managed transportation as Uber Freight does.