Triggerbee
Swedish customer engagement platform with a B2B tier that lists visiting companies and personalises forms and content
Quick Overview
| Company | Triggerbee AB |
|---|---|
| Category | Account-Based Marketing (ABM) Platforms |
| Headquarters | Stockholm, Sweden |
| Founded | 2015 |
| EU Presence | Yes - Sweden (EU) |
| Data Location | Not stated; policy says partners process data within the EU/EEA or equivalent |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Company identification, person-level identification, onsite targeting, forms and surveys, A/B testing, CRM sync, Zapier |
| Pricing | B2B Bronze €325, Silver €450, Gold €595 per month (20% off annual) |
| Best For | Nordic and European B2B sites that want onsite personalisation alongside visitor lists |
| Replaces | 6sense website personalisation, visitor identification |
Detailed Review
Triggerbee says it began in 2015 by turning anonymous visitors into known CRM contacts. Its terms of service name Triggerbee AB as the contracting party, and the pricing page lists an office on Döbelnsgatan in Stockholm.
The B2B page claims the tool identifies on average 25% of visiting companies, and 20-50% of visitors with person- and company-level data.
B2B plans
Bronze covers 25,000 page views per month, Silver 50,000 and Gold 100,000. All three list a visitor leads list, native integrations and industry targeting, with 20 active campaigns and 3 accounts or markets.
Onsite intent
Visitor activity such as goal completions and topic categories viewed builds interest profiles, and alerts can go to a CRM or inbox. Campaigns can target by traffic source, device and CRM segment.
Forms and personalisation
Forms and calls-to-action adapt to visitor intent, for example gated content for ICP visitors or meeting prompts. This is account-aware personalisation, not an ad platform.
Limitations to Consider
The visitor-identification claims are the vendor's own figures and unverified here. The terms of service page is dated 2019 and the privacy policy refers to Privacy Shield, so check current data-transfer terms. There is no account-based advertising module.
Who Should Use Triggerbee
B2B marketing teams that want onsite personalisation and a visitor list in one subscription at euro prices.
Pros and Cons
Pros
- Euro plans published
- Swedish AB as contracting party
- Unlimited team invitations
- Onsite targeting and forms included
- Zapier plus native CRM links
Cons
- Page-view based limits
- Older terms text
- No ad activation
- Only 3 accounts or markets per plan
Alternatives to Triggerbee
Other European account-based marketing (abm) platforms worth comparing before you decide:
Userled
United Kingdom · Account-based ads, microsites and sales content on top of your CRM data
WiredMinds
Germany · Company identification plus cookie-free account-based ad targeting by IP
Snitcher
Netherlands · Dutch visitor identification with intent alerts and published volume pricing
LeadBoxer
Netherlands · Visitor and contact signals with a free tier and per-credit pricing
See all European account-based marketing (abm) platforms or compare them directly against 6sense website personalisation on our alternatives page.
Frequently Asked Questions
The FAQ says no extra invoice is issued, but a plan adjustment follows if it happens more than three months in a row.
No, any number of team members can be invited.
Yes, 14 days without a credit card.