Textmetrics
Dutch platform checking text for inclusive language, tone of voice and readability as you write
Quick Overview
| Company | Textmetrics BV |
|---|---|
| Category | AI Writing & Copywriting |
| Headquarters | Arnhem, Netherlands |
| Founded | 2014 |
| EU Presence | EU (Netherlands) |
| Data Location | EU (Netherlands) |
| Open Source | No |
| Compliance | GDPR, ISO 27001 |
| Pricing | Custom pricing on request |
| Free Option | Demo on request |
| Replaces | Grammarly Business, manual style guides |
Detailed Review
Textmetrics checks text as it is written against the things organisations claim to care about and usually cannot enforce: inclusive language, tone of voice, readability and consistent terminology. A style guide sitting in a shared drive changes nothing; a check appearing while someone types changes what gets published.
The inclusive-language work is the part with the clearest measurable effect, and recruitment is where it shows. Job adverts written in unconsciously gendered or exclusionary language demonstrably narrow the applicant pool, and the writer never sees it because the phrasing sounds normal to them. Flagging it at the moment of writing fixes the advert rather than producing a report about it afterwards.
Readability scoring covers the other common failure — public-sector and financial writing that is technically accurate and incomprehensible to the people it is addressed to. Textmetrics BV operates from Arnhem, founded in 2014, under Dutch and EU jurisdiction with GDPR and ISO 27001 certification.
Pricing is quoted rather than published, and the way in is a demo rather than a self-serve trial. It is a checking layer rather than a generator: it improves text you write and does not write any for you, and it needs configuring to your organisation before it earns its keep.
What Textmetrics does well
- Checks inclusive language while the text is being written
- Tone of voice and terminology consistency across writers
- Readability scoring for public-facing text
- Measurable effect on recruitment reach
- Dutch company, EU jurisdiction under GDPR
Where Textmetrics falls short
- Checks text rather than generating it
- Needs configuring to your organisation first
- Pricing quoted rather than published
- Value depends on having writers to standardise
Standout feature. It flags the exclusionary phrasing in a job advert before it publishes — which is when it still costs nothing to fix.
Pros and Cons
Pros
- Checks inclusive language while the text is being written
- Tone of voice and terminology consistency across writers
- Readability scoring for public-facing text
- Measurable effect on recruitment reach
- Dutch company, EU jurisdiction under GDPR
Cons
- Checks text rather than generating it
- Needs configuring to your organisation first
- Pricing quoted rather than published
- Value depends on having writers to standardise
Alternatives to Textmetrics
Frequently Asked Questions
What is Textmetrics?
Textmetrics checks text as it is written against the things organisations claim to care about and usually cannot enforce: inclusive language, tone of voice, readability and consistent terminology. A style guide sitting in a shared drive changes nothing; a check appearing while someone types changes what gets published.
Where is Textmetrics based?
Textmetrics operates from Arnhem, Netherlands, which places it under EU (Netherlands). Compliance: GDPR, ISO 27001.
What does Textmetrics cost?
Custom pricing on request. Demo on request.
Who is Textmetrics best for?
Organisations that need every writer to sound like the same organisation. It flags the exclusionary phrasing in a job advert before it publishes — which is when it still costs nothing to fix.
What are the drawbacks of Textmetrics?
Checks text rather than generating it. Needs configuring to your organisation first. Pricing quoted rather than published. Value depends on having writers to standardise.
Is Textmetrics a good alternative to Grammarly Business?
Textmetrics is built as a European alternative to Grammarly Business: Dutch platform checking text for inclusive language, tone of voice and readability as you write. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Textmetrics compare to other AI Writing & Copywriting tools?
Textmetrics is one of several European AI Writing & Copywriting tools we cover. It is most often compared with Grammarly Business, manual style guides.