PRICE by Easier Labs

French pricing and margin software for retail, e-commerce and distribution, with competitor monitoring and AI product matching including private labels

Quick Overview

Company Easier Labs SAS (RCS Évry 980 423 610, VAT FR79980423610)
Category Pricing Software
Headquarters Crosne, France
Founded 2023
EU Presence EU (France)
Open Source No
Pricing Custom (quote-based); no list prices published
Free Option Not stated; the vendor offers a first conversation with a founder and a demo
Replaces Minderest, spreadsheet-based competitor price comparison

Detailed Review

PRICE is pricing and margin software from Easier Labs, a French company.

It retrieves competitor prices and availability daily, matches products across catalogues as equivalent, similar or alternative, and checks a proposed price change against minimum or target margin rules per SKU, category or brand. Its product-matching pages stress cases where items share no barcode, such as private-label ranges, and show unit prices normalised across pack sizes, for example a pack of two boxes against a single box. The same matching can find substitutes inside the buyer's own catalogue.

EASIER LABS is a société par actions simplifiée registered at RCS Évry under number 980 423 610, with its registered office in Crosne, France; the French company register gives its incorporation date as 15 September 2023.

The product includes Pricy, an AI assistant for questions, charts, rules and reports on the customer's own data. Results can be reviewed as Excel or CSV exports or connected through APIs, scheduled feeds, SFTP and webhooks. No price is published: proposals are quoted per catalogue, competitor coverage and integration scope.

What PRICE by Easier Labs does well

  • Registered French company with RCS and VAT numbers in its legal notice
  • Product matching built for private labels and pack-size unit prices
  • Margin rules checked before a price change is approved
  • Excel/CSV exports and API, feed, SFTP and webhook integrations

Where PRICE by Easier Labs falls short

  • No published pricing; proposals are scoped per project
  • Company incorporated in 2023, so a short track record
  • No customer names or case studies in the pages read
  • No security certification or hosting region stated for the product

Standout feature. It is the only tool in this category whose public product pages centre on matching private-label items that share no barcode and comparing them per unit across pack sizes.

Pros and Cons

Pros

  • Registered French company with RCS and VAT numbers in its legal notice
  • Product matching built for private labels and pack-size unit prices
  • Margin rules checked before a price change is approved
  • Excel/CSV exports and API, feed, SFTP and webhook integrations

Cons

  • No published pricing; proposals are scoped per project
  • Company incorporated in 2023, so a short track record
  • No customer names or case studies in the pages read
  • No security certification or hosting region stated for the product

Alternatives to PRICE by Easier Labs

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Frequently Asked Questions

What is PRICE by Easier Labs?

PRICE is pricing and margin software from Easier Labs, a French company.

It retrieves competitor prices and availability daily, matches products across catalogues as equivalent, similar or alternative, and checks a proposed price change against minimum or target margin rules per SKU, category or brand. Its product-matching pages stress cases where items share no barcode, such as private-label ranges, and show unit prices normalised across pack sizes, for example a pack of two boxes against a single box. The same matching can find substitutes inside the buyer's own catalogue.

Where is PRICE by Easier Labs based?

PRICE by Easier Labs operates from Crosne, France, which places it under EU (France).

What does PRICE by Easier Labs cost?

Custom (quote-based); no list prices published. Not stated; the vendor offers a first conversation with a founder and a demo.

Who is PRICE by Easier Labs best for?

Retailers and distributors that compare private-label and multi-pack products against competitors. It is the only tool in this category whose public product pages centre on matching private-label items that share no barcode and comparing them per unit across pack sizes.

What are the drawbacks of PRICE by Easier Labs?

No published pricing; proposals are scoped per project. Company incorporated in 2023, so a short track record. No customer names or case studies in the pages read. No security certification or hosting region stated for the product.

Is PRICE by Easier Labs a good alternative to Minderest?

PRICE by Easier Labs is built as a European alternative to Minderest: French pricing and margin software for retail, e-commerce and distribution, with competitor monitoring and AI product matching including private labels. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.

How does PRICE by Easier Labs compare to other Pricing Software?

PRICE by Easier Labs is one of several European Pricing Software we cover. It is most often compared with Minderest, spreadsheet-based competitor price comparison.

About the author

Every tool page on European Purpose is researched and drafted with AI assistance, with the compliance and pricing claims checked against the vendor's own documentation, and is published under the editorial responsibility of its founder.

Sebastiaan Smits

Sebastiaan Smits

Founder · Amsterdam, Netherlands

Founder of European Purpose. Researches and writes the reviews and checks where each company is actually established.

Read our editorial process for how we source, verify and update these pages, and how paid visibility works.

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