Looop
London-built LMS that treats learning as outbound campaigns, now operated as part of the French 360Learning group
Quick Overview
| Company | Looop Online Limited |
|---|---|
| Category | Learning Management Systems |
| Headquarters | London, United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom |
| Data Location | Secure cloud hosting (region not stated) |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Campaign automation, pathways, surveys, events, workspaces, mobile app, dashboards, SSO, SCIM and REST API |
| Pricing | See website: tiers by user count (up to 50, 250, 500 and above), prices on request, free trial after a live demo |
| Best For | Small L&D teams that want to automate reminders and onboarding without building courses first |
| Replaces | Absorb LMS, Docebo |
Detailed Review
Looop describes itself as a team member that takes over routine L&D work: compliance nudges, onboarding sequences and announcements go out as campaigns to thousands of users by inbox, app, SMS or team chat.
The site now reads Looop by 360Learning, so the product sits inside the French group, while the privacy notice still names Looop Online Limited, 11-15 William Rd, London, as controller.
Rules instead of manual chasing
Automation is rules-based and ships with templates, so a recurring job such as a yearly refresher is configured once. The homepage is blunt about what it leaves out: no gamification layer and no micro-learning gimmicks.
Pathways, surveys, events and workspaces cover the structured side, with dashboards reporting engagement.
Connects to an existing stack
The integrations list on the homepage includes Google and Microsoft SSO, Google Drive, OneDrive, SharePoint, Salesforce, and SCIM and a REST API for user provisioning.
Plans by headcount
The pricing page offers four tiers by user count and asks you to contact the company for each price. Every plan includes mobile-ready delivery, roles and permissions, unlimited content creation and quizzes, and automatic content backups.
Limitations to Consider
Looop is now branded as part of 360Learning, so buying it and 360Learning means one corporate group, not two independent vendors. No prices or hosting region are published. It is a lighter system than the enterprise suites, so heavy compliance evidence or customer commerce is better served by Skillcast or Eurekos.
Who Should Use Looop
UK and European L&D teams of one to a handful of people who want automated delivery to employees across several channels and a modest admin load.
Pros and Cons
Pros
- Campaign automation with templates
- Delivery by email, app, SMS and team chat
- SCIM and REST API listed
- Free trial after a live demo
- UK controller named in privacy notice
Cons
- Owned by 360Learning, not independent
- Prices on request only
- Hosting region not stated
- Lighter on commerce and external academies
Alternatives to Looop
Other European learning management systems worth comparing before you decide:
Thrive Learning
United Kingdom · Learning hub with skills pathways, mentoring and an AI agent
Eurekos
Denmark · Customer and partner training LMS with built-in e-commerce
Learnifier
Sweden · Swedish LMS with published prices and 26+ languages
360Learning
France · Collaborative LMS where subject experts write the courses
See all European learning management systems or compare them directly against Absorb LMS on our alternatives page.
Frequently Asked Questions
The site and product name read Looop by 360Learning, so it now sits in the French 360Learning group, while Looop Online Limited remains the named controller in London.
It organises learning as automated campaigns delivered through inbox, app, SMS and team chat, and it deliberately skips gamification.
No. Four tiers by user count are shown and each one asks you to contact the company.