Heyflow

Heyflow builds mobile-first lead funnels and forms for marketing teams: multistep flows with conditional logic, a drag-and-drop design canvas, native CRM integrations, an AI block generator and payment collection on the higher tiers, aimed at replacing a Typeform or Jotform embed with something closer to a branded landing page.

It is operated by Heyflow GmbH, registered at Jungfernstieg 49 in Hamburg under HRB 161040 at the Amtsgericht Hamburg, and represented by managing directors Amir Bohnenkamp and Dustin Jaacks. That places it in the same segment as involve.me and Perspective, the two other funnel-shaped tools already in this list, but at a larger scale.

Pricing runs Starter at EUR 49 a month for 50 responses, five funnels and one seat, Growth at EUR 89 for 250 responses and two seats, and Scale at EUR 239 for 1,000 responses, 20 funnels and four seats; Enterprise starts at EUR 1,100 a month for more than 5,000 responses.

Prices exclude VAT, and several features people expect by default elsewhere — removing Heyflow branding, custom fonts, A/B testing, webhooks — sit in paid add-on bundles rather than the base plan.

Heyflow holds ISO 27001, certified since November 2022, and SOC 2 Type II, which makes it one of three certified vendors in this category alongside Formdesk and MoreApp, and the only one of the three carrying both audits.

The gap is precision about hosting. Heyflow's own security page states plainly that its data centres sit exclusively in the EU, but the privacy notice that actually governs form and response data is dated 2021 and says only that the hosting provider is established in the European Union or the EEA, without naming it — the same vagueness Tally is marked down for elsewhere in this list.

The marketing website itself runs on Netlify in the US and pulls in Intercom, HubSpot and Google Analytics, all US-owned, though that concerns Heyflow's own site rather than the forms customers build.

There is no self-hosting option and no open-source code, and at Scale-plan volumes the price sits well above Tally or Formbricks for a comparable number of responses.

What Heyflow does well

• ISO 27001, since November 2022, and SOC 2 Type II — an unusual double certification for this category
• German GmbH with a full Hamburg address and Handelsregister number in the imprint
• Mobile-first funnel builder with conditional logic, an AI block generator and payment collection
• Native CRM integrations and webhooks available from the Growth and Scale tiers
• 14-day free trial with no credit card required

Where Heyflow falls short

• The governing privacy notice for form data names no hosting provider, only "EU or EEA"
• Branding removal, custom fonts, A/B testing and webhooks all sit behind paid bundles rather than the base plan
• No self-hosting option and no open-source code
• Scale-tier pricing, EUR 239 a month for 1,000 responses, runs well above Tally or Formbricks for similar volume

Standout feature. The only tool in this category audited to both ISO 27001 and SOC 2 Type II, a combination even Formdesk and MoreApp do not match.