Alice (ActiveFence)
Israeli safety company, formerly ActiveFence, with red teaming and custom guardrails trained on your own policies
Quick Overview
| Company | ActiveFence Ltd (d/b/a Alice) |
|---|---|
| Category | AI Security Platforms |
| Headquarters | Israel, Israel |
| Founded | Not stated |
| EU Presence | Yes - Israel (counts as European for EP) |
| Data Location | Not stated on the pages reviewed |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | Not stated |
| Main Features | WonderSuite platform, red teaming, red teaming in production, custom guardrails, Rabbit Hole intelligence engine, trust and safety for platforms, EU AI Act, NIST and OWASP mapping |
| Pricing | Pricing on request |
| Best For | Companies whose main AI risk is harmful or policy-breaking output |
| Replaces | HiddenLayer AI guardrails and red teaming |
Detailed Review
Alice approaches AI security from content safety. The site says off-the-shelf guardrails do not know your policies, so it trains guardrails on the customer's own rules and tests against attacks collected by its researchers.
The privacy policy and terms are issued by ActiveFence Ltd doing business as Alice, and the terms are governed by Israeli law with courts in Tel Aviv-Jaffa.
Four audiences
The homepage groups its offer by models, apps and agents, online platforms and personal AI, so a model lab and a consumer assistant maker get different packages.
Attack data as a product
Rabbit Hole is described as an adversarial network of in-house researchers and a database of billions of examples that feeds both red teaming and guardrails.
Compliance mapping
Solution pages cover the EU AI Act, NIST and OWASP, and industry pages cover finance, healthcare, education, insurance and retail.
Limitations to Consider
The brand changed recently, so older reviews and contracts may use ActiveFence. The strength is content and policy safety, which is different from model supply chain or infrastructure security. Pricing and hosting are not published, and the address of the entity is not stated in the policy pages.
Who Should Use Alice (ActiveFence)
Platforms and consumer AI products that need guardrails tuned to their own safety policy, with an Israeli vendor.
Pros and Cons
Pros
- Guardrails trained on your own policies
- Large in-house attack research
- Covers platforms and personal AI
- Maps to EU AI Act, NIST, OWASP
- Red teaming in production
Cons
- Recent rebrand
- Focus on content safety
- No public pricing
- Entity address not stated
Alternatives to Alice (ActiveFence)
Other European ai security platforms worth comparing before you decide:
Mindgard
United Kingdom · London AI red teaming that attacks, fixes and retests
NeuralTrust
Spain · Barcelona agent gateway and runtime guard with free tier
Advai
United Kingdom · UK AI assurance: choose, test and monitor AI systems
Giskard
France · Paris open-core red teaming and testing for AI agents
See all European ai security platforms or compare them directly against HiddenLayer AI guardrails and red teaming on our alternatives page.
Frequently Asked Questions
The privacy policy states ActiveFence Ltd is also known as Alice, and activefence.com redirects to alice.io.
The menu lists the platform, red teaming, custom guardrails and red teaming in production.
The terms of use are governed by the laws of the State of Israel with courts in Tel Aviv-Jaffa.