SquaredUp
Dashboards drawn live over the APIs of tools you already run, with no ingestion or storage fees
Quick Overview
| Company | Squared Up Ltd |
|---|---|
| Category | Observability & Log Management |
| Headquarters | Maidenhead, United Kingdom |
| EU Presence | United Kingdom (outside the EU, covered by an EU adequacy decision) |
| Data Location | Hosted on AWS and Azure; customers can choose to have their data stored in Europe or in the USA |
| Open Source | No |
| Compliance | ISO 27001 (2022 framework); listed in the CSA STAR Registry |
| Pricing | Free USD 0 (3 data sources, 2 interactive users); Starter USD 89, Pro USD 279 and Enterprise USD 849 per month billed annually; the page shows a USD, GBP and EUR toggle |
| Free Option | Free plan with no time limit; Enterprise trial offered on the pricing page |
| Replaces | Grafana, Datadog dashboards |
Detailed Review
SquaredUp is a dashboarding and observability platform that, in its own words, connects directly to the APIs of the tools you already use rather than ingesting their data. The pricing page says customers pay for insights, with no per-GB ingestion fees and no storage costs.
It offers plugins for data sources, workspaces, role-based access control, scheduled and authenticated sharing, and AI-assisted dashboard authoring called SmartAssist. Because it queries sources live, a dashboard always reflects the source system, and a team can start with the tools it already pays for without migrating a single log line.
The company is Squared Up Ltd, incorporated in England and Wales under company number 07834869, with its registered office at Building 4, Foundation Park, Roxborough Way, Maidenhead SL6 3UD. Its terms are governed by English law with the non-exclusive jurisdiction of the courts of England and Wales.
It is ISO 27001 certified, listed in the CSA STAR Registry, runs on AWS and Azure, and lets customers choose Europe or the USA for data storage. The security page describes the company as UK-based and applying UK GDPR, which gives a data protection officer the facts in writing.
Prices are shown in USD with a currency toggle: Free at USD 0 with three data sources and two interactive users, then Starter at USD 89, Pro at USD 279 and Enterprise at USD 849 a month billed annually. The caveat is scope.
SquaredUp stores no logs itself, so it complements Elastic Observability, Zabbix or Icinga instead of replacing them. For a team that already has Zabbix, Icinga or cloud monitoring in place and wants one shared view, it is a lightweight addition rather than a platform decision.
What SquaredUp does well
- Free plan with no time limit and published monthly prices
- ISO 27001 certified and listed in the CSA STAR Registry
- Customers can choose Europe or the USA for data storage
- No per-GB ingestion or storage fees
Where SquaredUp falls short
- Not a log store, so it needs other tools underneath
- Outside the EU, which an EU-only contract clause will not accept
- Hosted on AWS and Azure, US-owned cloud providers
- Prices are displayed in USD by default
Standout feature. It draws dashboards over the tools you already run without ingesting their data, so there are no ingestion or storage fees to forecast.
Pros and Cons
Pros
- Free plan with no time limit and published monthly prices
- ISO 27001 certified and listed in the CSA STAR Registry
- Customers can choose Europe or the USA for data storage
- No per-GB ingestion or storage fees
Cons
- Not a log store, so it needs other tools underneath
- Outside the EU, which an EU-only contract clause will not accept
- Hosted on AWS and Azure, US-owned cloud providers
- Prices are displayed in USD by default
Alternatives to SquaredUp
Frequently Asked Questions
What is SquaredUp?
SquaredUp is a dashboarding and observability platform that, in its own words, connects directly to the APIs of the tools you already use rather than ingesting their data. The pricing page says customers pay for insights, with no per-GB ingestion fees and no storage costs.
It offers plugins for data sources, workspaces, role-based access control, scheduled and authenticated sharing, and AI-assisted dashboard authoring called SmartAssist. Because it queries sources live, a dashboard always reflects the source system, and a team can start with the tools it already pays for without migrating a single log line.
Where is SquaredUp based?
SquaredUp operates from Maidenhead, United Kingdom, which places it under United Kingdom (outside the EU, covered by an EU adequacy decision). Compliance: ISO 27001 (2022 framework); listed in the CSA STAR Registry.
What does SquaredUp cost?
Free USD 0 (3 data sources, 2 interactive users); Starter USD 89, Pro USD 279 and Enterprise USD 849 per month billed annually; the page shows a USD, GBP and EUR toggle. Free plan with no time limit; Enterprise trial offered on the pricing page.
Who is SquaredUp best for?
Teams that want one dashboard across the monitoring tools they already run. It draws dashboards over the tools you already run without ingesting their data, so there are no ingestion or storage fees to forecast.
What are the drawbacks of SquaredUp?
Not a log store, so it needs other tools underneath. Outside the EU, which an EU-only contract clause will not accept. Hosted on AWS and Azure, US-owned cloud providers. Prices are displayed in USD by default.
Is SquaredUp a good alternative to Grafana?
SquaredUp is built as a European alternative to Grafana: Dashboards drawn live over the APIs of tools you already run, with no ingestion or storage fees. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does SquaredUp compare to other Observability & Log Management tools?
SquaredUp is one of several European Observability & Log Management tools we cover. It is most often compared with Grafana, Datadog dashboards.