smartphoto
Belgian photo book and print service run by smartphoto group NV in Wetteren
Quick Overview
| Company | smartphoto group NV |
|---|---|
| Category | Photo Printing Services |
| Headquarters | Wetteren, Belgium |
| Founded | Not stated |
| EU Presence | Yes - Belgium (EU) |
| Data Location | EEA (the privacy policy states personal data is stored on servers inside the European Economic Area) |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Photo books in Mini, M, L and XL sizes, prints, canvas, posters, calendars, optional AI effects |
| Pricing | Priced per product. The photo book page shows from-prices of EUR 8.99 (Mini), EUR 19.99 (M), EUR 31.99 (L) and EUR 55.99 (XL). Prices for prints, canvas, posters and calendars are not shown on that page. |
| Best For | Buyers in Belgium who want photo books in several sizes from a Belgian operator |
| Replaces | Shutterfly |
Detailed Review
smartphoto is a photo printing service in the photo printing services category. The smartphoto terms name smartphoto group NV, Kwatrechtsteenweg 160, 9230 Wetteren, Belgium, company number 0405.706.755.
smartphoto sells photo books, prints, canvas, posters and calendars through a Dutch-language shop. We checked these pages on 3 November 2026.
Who runs smartphoto and under which law?
smartphoto group NV in Wetteren, Belgium is the seller named in the smartphoto terms, with company number 0405.706.755. The terms state that disputes go before a Belgian court under Belgian law, and that consumers can submit complaints to Becom.
What does smartphoto sell compared with Shutterfly?
The smartphoto photo book page lists four sizes with from-prices: Mini from EUR 8.99, M from EUR 19.99, L from EUR 31.99 and XL from EUR 55.99. The Dutch-language shop also lists prints, canvas, posters and calendars.
Shutterfly is a US service run by Shutterfly, LLC in San Jose, California. smartphoto is a Belgian company, so the contracting party sits in the EU.
Where does smartphoto store data?
The smartphoto privacy policy states that personal data is stored on servers inside the European Economic Area. Images used for optional AI effects are sent temporarily to an external AI service provider, and the policy does not name that provider's country.
Limitations to Consider
smartphoto shows prices only for photo books on the page we read; prints, canvas, posters and calendars are listed without a price. Optional AI effects send the uploaded image to an external AI provider, and the privacy policy does not name that provider's country. Delivery countries and shipping costs are not stated on the pages we read. The shop and legal pages we read are in Dutch.
Who Should Use smartphoto
Buyers who want a Belgian operator for photo books and prints and who accept per-product pricing and a Dutch-language shop.
Pros and Cons
Pros
- Contracting entity in Belgium (EU)
- Personal data stored on servers inside the EEA
- Photo books in four sizes with visible from-prices
- Prints, canvas, posters and calendars in one shop
- Named consumer dispute body (Becom) in the terms
Cons
- Prices shown only for photo books on the page we read
- Optional AI effects use an external provider with no stated country
- Shop and legal pages in Dutch
- Delivery countries and shipping costs not stated
Alternatives to smartphoto
Other European photo printing services worth comparing before you decide:
CEWE
Germany · Photo books, calendars and cards from an Oldenburg company
Pixum
Germany · Photo books, wall calendars and wall art from Cologne
Saal Digital
Germany · Photo books and fine-art wall prints from Bavaria
myphotobook
Germany · Photo books from A6 booklets to A3 hardcovers
See all European photo printing services or compare them directly against Shutterfly on our alternatives page.
Frequently Asked Questions
smartphoto group NV, Kwatrechtsteenweg 160, 9230 Wetteren, Belgium, company number 0405.706.755.
The smartphoto photo book page lists from-prices of EUR 8.99 for Mini, EUR 19.99 for M, EUR 31.99 for L and EUR 55.99 for XL. The final price depends on the configuration.
Yes. smartphoto group NV is a Belgian company, while Shutterfly is run by Shutterfly, LLC in San Jose, United States.