Prepr
Dutch headless CMS that adds personalization, A/B testing and recommendations to the content layer
Quick Overview
| Company | Prepr B.V. |
|---|---|
| Category | Headless CMS |
| Headquarters | Utrecht, Netherlands |
| Founded | Not stated |
| EU Presence | Yes - Netherlands (EU) |
| Data Location | Hosting region not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Headless content API, visual editor, personalization, A/B split testing, adaptive content, recommendations, AI features, remote sources, staging environments |
| Pricing | Community €0; Flex €299/month; Enterprise on request |
| Best For | B2B and commerce marketing teams that want testing and personalization without a second tool |
| Replaces | Contentful |
Detailed Review
Prepr describes itself as the headless CMS for lead-gen and commerce, and the product follows that claim: besides storing and serving content, it decides which variant a visitor sees. Segments, A/B tests and recommendations are features of the same account instead of connected third-party services.
The company is Prepr B.V. in Utrecht, registered at the Dutch chamber of commerce under number 54506034, and its general terms name that entity as the party to the contract.
Personalization Without a Second Vendor
Most headless CMS plans stop at storage and delivery, which pushes teams to buy a separate personalization and testing tool. Prepr ships adaptive content, customer segments and A/B split testing inside the CMS, with the Community plan allowing a trial of each.
The segment count shows how the tiers differ: five customer segments on Community, unlimited on Flex.
Plans With Published Numbers
The pricing page lists limits per tier. Community is free and covers 200 content items, 5 GB of asset storage and 100 GB of CDN bandwidth. Flex costs €299 per month and covers 50,000 content items, 150 GB of storage, 500 GB of bandwidth and two development or staging environments.
Add-ons such as premium support, advanced search sync with Algolia or Typesense, extra bandwidth and extra locales are priced separately per month, so the total depends on which of them you need.
Editing and Multi-Site Work
Editors get a visual editor plus AI assistance for drafting and optimizing content. Enterprise adds multi-site management, custom roles and cross-environment features for organisations that run several sites from one account.
Limitations to Consider
The free plan is small (200 content items, 100 GB of bandwidth), and Flex starts at €299 per month, which is more than Squidex or Umbraco Heartcore ask at the entry level. There is no self-hosted edition, and the pages checked do not state a hosting region. Personalization is the selling point, so a team that only needs a plain content API pays for features it will not use.
Who Should Use Prepr
Marketing and growth teams at B2B or commerce companies that want personalization and A/B tests managed in the same place as their content, under a Dutch contract.
Pros and Cons
Pros
- Personalization, segments and A/B testing in the CMS
- Limits and euro prices published for Community and Flex
- Dutch B.V. with a KvK registration number in its terms
- Up to 10 locales on the Flex plan
- Visual editor with AI assistance
Cons
- Flex at €299 per month is a step up from entry plans elsewhere
- No self-hosting
- Hosting region not stated on the pages checked
- Extra features add cost through monthly add-ons
Alternatives to Prepr
Other European headless cms worth comparing before you decide:
Caisy
Germany · Stuttgart-built CMS with typed GraphQL API and live co-editing
Squidex
Germany · MIT-licensed event-sourced CMS, cloud hosted in Frankfurt
Storyblok
Austria · Headless CMS where editors work in a visual page editor
DatoCMS
Italy · Milan-run headless CMS with a GraphQL delivery API
See all European headless cms or compare them directly against Contentful on our alternatives page.
Frequently Asked Questions
Yes. The Community plan is €0 with no credit card and allows 200 content items, 5 GB of asset storage and 100 GB of CDN bandwidth, and it lets you try A/B testing, personalization and recommendations.
Flex is €299 per month on the pricing page and includes 50,000 content items, 150 GB of storage, 500 GB of CDN bandwidth, three remote sources and two development or staging environments. Enterprise pricing is on request.
No self-hosted edition is mentioned on the pages checked. Prepr is sold as a hosted service, so teams that need on-premise deployment should look at Squidex, Cockpit or Enonic.