Ideal Postcodes
UK postcode lookup and address cleansing, pay as you go
Quick Overview
| Company | IDDQD Limited (trading as Ideal Postcodes) |
|---|---|
| Category | Address Validation APIs |
| Headquarters | London, United Kingdom, United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom (UK) |
| Data Location | Not stated |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | UK address finder and postcode lookup, UPRN and rooftop geocodes, address cleansing, international data |
| Pricing | Prepaid credits: £9 at £0.045 per lookup down to £900 at £0.028 per lookup; credits valid 12 months |
| Best For | UK businesses with irregular lookup volumes |
| Replaces | Loqate, Smarty (UK use) |
Detailed Review
IDDQD Limited trades as Ideal Postcodes from London. Its terms are governed by English law with English courts.
The service finds UK addresses by postcode and cleanses entered addresses. UK lookups include UPRN identifiers and rooftop geocodes, and some international data is available.
Credit pricing
There are no subscriptions. Credit bundles cost £9 (£0.045 per lookup), £42 (£0.038), £155 (£0.036), £420 (£0.033) and £900 (£0.028). Credits are valid for 12 months.
A 1-month free trial includes 50 credits and needs no credit card.
UK data depth
UPRN and rooftop geocodes are included with UK lookups, which helps with delivery routing and property matching.
International coverage exists, but the pages we opened do not list the countries.
Terms to read
The terms forbid using API data to develop or train AI or machine learning systems.
Larger volumes are handled through a separate arrangement, per the pricing FAQ.
Limitations to Consider
The terms prohibit using API data to train AI or machine learning systems, large volumes need a separate arrangement, and integrations are mainly CMS and CRM plug-ins. It is UK-centred. See Fetchify for a plan with quote-based enterprise pricing.
Who Should Use Ideal Postcodes
UK shops and apps with seasonal or small volumes who dislike monthly fees.
Pros and Cons
Pros
- No subscription, pay-as-you-go credits
- Published price per lookup
- UPRN and rooftop geocodes with UK lookups
- Trial with 50 credits and no card
- English law and a London contracting entity
Cons
- AI training use forbidden by the terms
- Large volumes need a separate arrangement
- Mainly plug-in integrations
- Owner, hosting and founding year not stated
Alternatives to Ideal Postcodes
Other European address validation apis worth comparing before you decide:
See all European address validation apis or compare them directly against Loqate on our alternatives page.
Frequently Asked Questions
No. It sells prepaid credits with no subscription, valid for 12 months.
From £0.045 per lookup on the £9 bundle down to £0.028 on the £900 bundle.
No. The terms prohibit using API data to develop or train AI or machine learning systems.