CluedIn
Danish graph-native master data management platform built on Microsoft Azure, sold as pay-as-you-go SaaS or in your own tenant
Quick Overview
| Company | CluedIn ApS |
|---|---|
| Category | Data Governance Software |
| Headquarters | Ringsted, Denmark |
| Founded | Not stated |
| EU Presence | Yes - Denmark (EU) |
| Data Location | CluedIn's Azure cloud or your own Azure tenant (region not stated on the pages checked) |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | Partly - deployable in your own Azure tenant |
| Main Features | Graph-native master data management, Azure-native architecture, SaaS and PaaS deployment, Microsoft Fabric, Purview and Power Platform integrations, 27 Azure service integrations, AI agents, migration path from Microsoft Master Data Services |
| Pricing | SaaS is pay-as-you-go by the hour with no set-up costs; no rate seen on the pages checked |
| Best For | Microsoft-centric organisations that want master data management next to Fabric and Purview |
| Replaces | Informatica MDM, Microsoft Master Data Services |
Detailed Review
CluedIn is a master data management vendor registered in Ringsted, Denmark. It calls its product a graph-based, Azure-native platform and sells it as a managed SaaS on Azure or as PaaS deployed into a customer's own tenant.
Its design leans on the Microsoft ecosystem: integrations with Microsoft Fabric, Purview and Power Platform, and a stated migration path off Microsoft Master Data Services.
Graph-Native MDM
The platform uses a graph model for master data, described by the vendor as zero-modelling and schemaless, so records from different systems can be connected without defining a full model first.
The vendor also markets AI agents that automate data preparation work.
Built for the Microsoft Stack
CluedIn integrates natively with 27 Azure services and positions itself next to Purview for governance. For organisations that already run analytics on Fabric, that reduces integration work.
Security and Terms
The vendor states that it is SOC 2 Type II audited, ISO 27001 certified and GDPR ready. Its terms say that for products acquired in the European Union, the laws of Denmark govern, and that CluedIn ApS is the licensor of the products.
Limitations to Consider
CluedIn runs on Microsoft Azure, so a Danish contracting entity still depends on a US hyperscaler for infrastructure; the pages checked do not name a region. The terms mention agreements not executed with CluedIn ApS, so confirm which entity signs your order. It is a master data product, not a catalog or glossary, so pair it with Anjana Data or dataspot.. The hourly rate was not visible on the pricing page.
Who Should Use CluedIn
Organisations standardised on Microsoft Azure that need a graph-based master data platform from a Danish vendor.
Pros and Cons
Pros
- Graph-native approach to master data
- Native integrations with Fabric, Purview and Power Platform
- Pay-as-you-go SaaS with no set-up costs
- Option to deploy in your own Azure tenant
- Danish law applies to EU purchases
Cons
- Azure only
- Other contracting entities possible, to be confirmed
- No catalog or glossary
- Hourly rate not visible
Alternatives to CluedIn
Other European data governance software worth comparing before you decide:
DataGalaxy
France · Lyon data catalog and governance platform with glossary and lineage
Anjana Data
Spain · Bilbao data and AI governance platform licensed by governed assets
dataspot.
Austria · Vienna metadata and governance platform with a business view of data
Dawiso
Czechia · Prague catalog and governance platform with published seat prices
See all European data governance software or compare them directly against Informatica MDM on our alternatives page.
Frequently Asked Questions
The pages checked describe an Azure-native platform deployed either in CluedIn's Azure cloud or in a customer's own tenant.
The terms state that for products acquired in the European Union the laws of Denmark govern.
No. It is a master data management platform that integrates with Microsoft Purview rather than replacing a catalog.