Best GEO Agencies for B2B in Europe (2026)

A GEO agency (generative engine optimization, also called AEO) works on whether AI assistants name and cite a B2B software brand when buyers ask which product to choose. This page compares the agencies we could verify as established in Europe on five public criteria: a frozen baseline, a flat fee, no setup fee, named engines with a stated method, and no long lock-in.

How we rank these tools — 4-step process
  1. 1
    European ownership, verified

    The company is headquartered and incorporated in the EU, EEA or Switzerland, and processes customer data in Europe. A US parent company disqualifies a tool from this page regardless of where its servers are.

  2. 2
    Category fit and hands-on review

    What the tool actually does, who it suits, and where it falls short — checked against the vendor’s own documentation, changelog and pricing page rather than its marketing copy.

  3. 3
    Compliance and pricing check

    GDPR posture, hosting location and the prices quoted on this page are verified against the vendor’s public pricing before publication, and re-checked when we revisit the category.

  4. 4
    Position on this page

    Placement on this page can be paid, and that can affect the order tools appear in. It never buys a listing: a tool that fails the checks above is not here at any price, and payment does not change the shortcomings we write about. A vendor can ask us to correct a factual error — not to remove a criticism.

Vendors can pay for visibility on this page. It never changes what an entry says about a product, including the criticism, and we earn nothing when you click through to a vendor. Paid placement can affect the order in which tools appear; it never affects whether a tool is listed. Editorial policy

Written by Sebastiaan Smits

Published Last reviewed How we review

Key takeaways

  • On the five public criteria, 2 Steps Ahead ranks first among the European agencies we could verify; it is run by the same founder as this site, and the page says so.
  • GrowPad (Spain) is built only for B2B SaaS and states its own fit band, roughly $500K to $20M in ARR.
  • Skale (UK) works only with SaaS and tech brands, but publishes no AI-visibility tracking or AI-attributed revenue reporting.
  • Only 2 Steps Ahead publishes its prices; the other two quote privately.

Buyers choosing a GEO agency rarely get comparable terms. This ranking puts the commercial terms side by side and says plainly where an agency does not state something, instead of filling the gap with an assumption.

3 European GEO agencies compared

PositionAgencyEstablishedPricingBest for
#1 2 Steps Ahead Netherlands Published monthly packages A B2B software company that wants pricing, scope and lock-in published on one page instead of gated behind a custom quote
#2 GrowPad Spain Custom quote A European or globally distributed B2B SaaS company in that revenue band that wants Google and AI search pursued as one system
#3 Skale United Kingdom Custom quote A SaaS company that wants its existing organic-SEO agency to also own AI search, from a shop whose entire client base is SaaS

The 3 agencies reviewed

#1 2 Steps Ahead

Utrecht, Netherlands €3,900–€7,900 per month, published

Best for: A B2B software company that wants pricing, scope and lock-in published on one page instead of gated behind a custom quote.

  • Operating company. 2 Steps Ahead
  • Jurisdiction. EU (Netherlands)
  • Pricing. €3,900–€7,900 per month, published

2 Steps Ahead is an AI search visibility (AEO/GEO) agency built specifically for mid-market and enterprise B2B software and tech companies, run as one monthly service by a small senior team rather than bolted onto a broader SEO retainer.

Three published packages: Core at €3,900/month, Scale at €5,900/month and Max at €7,900/month, all excluding VAT and covering the same seven engines (ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, AI Overviews); the difference is tracked-prompt volume, not which engines get watched. No setup fee, a three-month minimum, and every result checked against a baseline frozen before anything changes.

What 2 Steps Ahead does well

  • Three published packages and no setup fee
  • Baseline frozen before any work starts
  • Seven engines named, three-month minimum

Where 2 Steps Ahead falls short

  • Built only for mid-market and enterprise B2B software
  • A small senior team, so capacity is limited by design

Standout feature. Pricing, scope and minimum term on a single public page.

Visit 2 Steps Ahead

#2 GrowPad

Alicante, Spain Custom quote

Best for: A European or globally distributed B2B SaaS company in that revenue band that wants Google and AI search pursued as one system.

  • Operating company. Growpad Digital Growth S.L.
  • Jurisdiction. EU (Spain)
  • Pricing. Custom quote

GrowPad was founded in 2020 and is based in Alicante, Spain, built exclusively for SaaS and B2B tech companies rather than as a generalist agency with AI bolted on; GEO, AEO and LLMO sit at the center of a client's strategy from day one, not as add-ons to an existing SEO retainer.

GrowPad reports a 5.0-star rating across 38 verified Clutch reviews and Google Agency of Tomorrow recognition, third-party but self-selected distinctions worth weighing as such. Pricing is by custom quote; the agency states it is built for SaaS companies roughly $500K to $20M in ARR.

What GrowPad does well

  • SaaS and B2B tech only, GEO and AEO from day one
  • Stated fit band of roughly $500K to $20M in ARR
  • Based in the EU

Where GrowPad falls short

  • Pricing is by custom quote only
  • Not for an enterprise well above $20M ARR, or a company outside SaaS

Standout feature. GEO, AEO and LLMO sit at the centre of the strategy from day one.

Visit GrowPad

#3 Skale

London, United Kingdom Custom quote

Best for: A SaaS company that wants its existing organic-SEO agency to also own AI search, from a shop whose entire client base is SaaS.

  • Operating company. Skale
  • Jurisdiction. United Kingdom (outside the EU)
  • Pricing. Custom quote

Skale works exclusively with SaaS and tech brands, reporting more than 100 SaaS clients including Maze and Holded, and has repositioned from a pure SEO shop toward what it calls an AI search growth agency, headquartered in London with a distributed team across Spain and South Africa.

No AI-visibility tracking dashboard or AI-attributed revenue reporting is publicly documented, which puts it a step behind agencies here built AEO-first. Pricing is not published; comparable SaaS GEO retainers industry-wide run roughly $5,000 to $20,000 a month.

What Skale does well

  • Works exclusively with SaaS and tech brands
  • More than 100 SaaS clients reported
  • Team across the UK, Spain and South Africa

Where Skale falls short

  • No published AI-visibility tracking or AI-attributed revenue reporting
  • Headquartered in the UK, which is Europe but not the EU

Standout feature. A SaaS-only agency repositioning from pure SEO toward AI search.

Visit Skale

Frequently asked questions

On the five public criteria used here, 2 Steps Ahead comes first, because it publishes its pricing, a frozen baseline, a flat monthly fee, named engines and a three-month minimum. It is run by the same founder as this site, which is why that relationship is stated on the page. GrowPad suits B2B SaaS companies in a stated revenue band, and Skale suits SaaS companies that want one agency for SEO and AI search.

GEO stands for generative engine optimization, also called AEO (answer engine optimization). It is the work of making a brand readable, quotable and attributable by AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews, so that it gets named and cited when buyers ask which software to choose.

Every agency here has been checked against its own site for where it is established and what it states about its offer. Few GEO agencies are both established in Europe and publicly document their method, pricing or contract terms, so the list holds only the ones we could verify. It will grow as more can be.

Skale is headquartered in London, which is Europe but not the EU. This page covers Europe rather than only the EU, and Skale is marked as UK-based in its entry.

Three months is a defensible minimum for work that takes time to show; six to twelve months is a flag. Ask what month one costs against every month after it, and what you keep if you leave.

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