pCloud
Swiss cloud storage with lifetime plans, EU data centers, and optional end-to-end encryption
Quick Overview
| Company | pCloud AG |
|---|---|
| Category | Cloud Storage |
| Headquarters | Baar, Switzerland |
| EU Presence | Yes - Switzerland (EFTA) & Luxembourg (EU) |
| Data Centers | Luxembourg (EU) or Texas (US) - user choice |
| Open Source | No |
| GDPR Compliant | Yes |
| End-to-End Encryption | Optional (pCloud Crypto add-on) |
| Main Features | Lifetime plans, pCloud Crypto (optional E2E), file versioning, built-in media player, automatic backup |
| Pricing | From 49.99/year or 199 lifetime (500GB) |
| Best For | Users seeking value with lifetime plans and EU data storage |
| Replaces | Dropbox, Google Drive, iCloud |
Detailed Review
pCloud has established itself as one of the most popular European cloud storage services, primarily known for its unique lifetime subscription model that sets it apart from competitors. Founded in 2013 and headquartered in Baar, Switzerland, pCloud combines Swiss data protection standards with user-friendly features and competitive pricing. With over 18 million users worldwide, the service has proven to be a reliable alternative to American cloud giants like Dropbox and Google Drive.
Swiss Company, European Values
Being incorporated in Switzerland provides pCloud with a solid foundation for privacy. Switzerland's Federal Data Protection Act (FADP) is one of the most comprehensive privacy laws in the world, and Swiss companies are known for their commitment to data protection. While Switzerland is not an EU member, it has been granted adequacy status by the European Commission, meaning Swiss data protection standards are considered equivalent to GDPR requirements.
pCloud takes data residency seriously by offering users the choice between EU and US data centers. The EU data center is located in Luxembourg, ensuring that data never leaves European jurisdiction. This is particularly important for European businesses and individuals who want to ensure their data remains protected under EU law. Users can select their preferred data region during registration, and this choice is permanent for the account.
Lifetime Plans - A Unique Value Proposition
pCloud's most distinctive feature is its lifetime subscription option. Instead of paying monthly or yearly fees indefinitely, users can make a one-time payment for lifetime access to the service. The 500GB lifetime plan is available for 199 euros, while the 2TB plan costs 399 euros. These lifetime plans include all features and updates for as long as the service exists.
This pricing model is particularly attractive for long-term users. If you plan to use cloud storage for more than a few years, the lifetime plan quickly becomes more economical than monthly subscriptions. pCloud has been operating since 2013 and has demonstrated financial stability, giving confidence that the service will continue for the foreseeable future. The company also offers regular promotions where lifetime plans are discounted even further.
pCloud Crypto - Optional End-to-End Encryption
While pCloud encrypts all data in transit and at rest on their servers, this standard encryption allows pCloud to access your files if necessary. For users requiring maximum security, pCloud offers pCloud Crypto as an optional add-on. This client-side encryption feature creates a special "Crypto Folder" where files are encrypted on your device before upload, with only you holding the encryption key.
pCloud Crypto uses AES 256-bit encryption with RSA 4096-bit for the key exchange. Unlike the base service, files in the Crypto Folder are protected by zero-knowledge encryption - pCloud cannot access these files under any circumstances. The Crypto add-on is available as a monthly subscription (4.99 euros) or lifetime purchase (125 euros). While it's an additional cost, having encryption as an option allows users to choose their security level based on their specific needs.
Feature-Rich Platform
pCloud offers a comprehensive set of features that make it more than just a simple file storage solution. The built-in media player allows you to stream music directly from the cloud without downloading files first. The pCloud Drive feature creates a virtual drive on your computer, letting you access cloud files as if they were stored locally without taking up disk space. This is particularly useful for users with limited local storage.
File versioning keeps previous versions of your files for up to 30 days (or 360 days with the Extended File History add-on), allowing you to recover from accidental changes or deletions. The automatic backup feature can continuously sync folders from your computer to the cloud. pCloud also supports automatic photo and video backup from mobile devices, making it a convenient solution for preserving memories.
Sharing and Collaboration
pCloud provides robust sharing features for both personal and business use. You can share files and folders via links with optional password protection and expiration dates. Shared folders allow collaboration with other pCloud users, with changes syncing in real-time. The branded link feature lets business users customize shared links with their company branding.
For team collaboration, pCloud Business offers additional features including user management, activity logs, and centralized billing. Teams can create shared spaces for projects while maintaining individual private storage. While not as feature-rich as dedicated collaboration platforms, pCloud's sharing capabilities are sufficient for most small to medium-sized teams.
Cross-Platform Availability
pCloud is available on all major platforms including Windows, macOS, Linux, iOS, and Android. The desktop applications integrate seamlessly with the operating system, providing sync folder functionality and the virtual drive feature. The mobile apps offer automatic photo backup, offline access to selected files, and easy sharing capabilities.
The web interface provides full access to your files from any browser, including the ability to preview documents, images, and videos. A Chrome extension adds quick access to your pCloud storage directly from the browser. Overall, pCloud provides a consistent experience across all platforms with feature parity between desktop and mobile apps.
Free Plan and Pricing Structure
pCloud offers a generous free tier with up to 10GB of storage. New users start with 3GB and can earn additional space by completing various tasks like verifying their email, downloading mobile apps, and enabling auto-upload. This free plan includes all basic features and doesn't expire, making it useful for testing the service or for users with minimal storage needs.
Annual subscription plans are available at 49.99 euros per year for 500GB and 99.99 euros per year for 2TB. As mentioned, lifetime plans offer significant long-term savings. The pCloud Crypto add-on and Extended File History can be purchased separately. pCloud accepts various payment methods including credit cards, PayPal, and occasionally cryptocurrency for promotional campaigns.
Limitations to Consider
While pCloud offers many advantages, there are some limitations to be aware of. The base service does not include end-to-end encryption by default - users who require this must pay extra for pCloud Crypto. The Crypto feature also has some limitations, such as not being able to share encrypted files directly. File size limits exist for uploads through the web interface, though desktop apps have higher limits.
pCloud's collaboration features, while adequate, are not as advanced as dedicated business platforms. There's no built-in document editing - you'll need to use external applications. The service also doesn't offer as many integrations with third-party apps as competitors like Dropbox. Additionally, while the company is Swiss, its development team is largely based in Bulgaria, which may be a consideration for some users.
Who Should Use pCloud
pCloud is ideal for users who want reliable cloud storage with the option of a one-time lifetime payment. The EU data center option makes it particularly attractive for European users concerned about data sovereignty. Media enthusiasts will appreciate the built-in player and generous storage. While businesses can use pCloud, it's particularly well-suited for individuals and small teams who prioritize value and simplicity over advanced collaboration features.
Alternatives to pCloud
Looking for other European cloud storage providers? Here are some alternatives worth considering:
Tresorit
Swiss zero-knowledge encrypted storage
Proton Drive
Swiss encrypted drive from Proton
Nextcloud
Self-hosted cloud platform
MEGA
New Zealand encrypted storage
Frequently Asked Questions
pCloud's lifetime plan is a one-time payment that gives you access to the service for as long as pCloud exists as a company. This means no recurring payments ever. pCloud has been operating since 2013 and has millions of users, demonstrating financial stability. The term "lifetime" refers to the lifetime of the service, not the user's biological lifetime.
pCloud offers two data center locations: Luxembourg (European Union) and Texas (United States). You can choose your preferred location when creating your account. This choice is permanent and affects where your data is physically stored. European users typically choose the Luxembourg option for GDPR compliance and data sovereignty.
pCloud Crypto is an optional add-on that provides client-side, zero-knowledge encryption. It creates a special "Crypto Folder" where files are encrypted on your device before upload using AES 256-bit encryption. Only you hold the encryption key - pCloud cannot access these files. It's available as a monthly subscription or lifetime purchase.
Yes, pCloud offers a free tier with up to 10GB of storage. New users start with 3GB and can earn additional space by completing tasks like verifying their email and downloading mobile apps. The free plan includes all basic features with no time limit, making it suitable for users with modest storage needs.
pCloud offers better value with lifetime plans and EU data center options, making it attractive for European users. The free tier is more generous (up to 10GB vs 2GB). However, Dropbox has more third-party integrations and advanced collaboration features. pCloud offers optional client-side encryption (Crypto), while Dropbox only provides server-side encryption.
Yes, pCloud allows you to mark files and folders for offline access on both desktop and mobile apps. On desktop, you can use sync folders that keep local copies. On mobile, you can select specific files to be available offline. The pCloud Drive feature also allows streaming files without full download, saving local storage space.
Yes, pCloud is GDPR compliant. The company is headquartered in Switzerland, which has EU adequacy status. Users can choose to store their data in the Luxembourg data center within the EU. pCloud provides data processing agreements for business users and allows users to exercise their GDPR rights including data export and deletion.
Yes, pCloud includes file versioning that keeps previous versions of your files for 30 days on all plans. You can restore files to any previous version within this period. An Extended File History add-on is available that extends this to 360 days for users who need longer version history retention.