European Alternatives to Hotjar
Looking for a European alternative to Hotjar? Hotjar is a popular behavior analytics tool offering heatmaps, session recordings, and user feedback, but it's now owned by Contentsquare and processes data outside the EU. For businesses that value privacy, GDPR compliance, and data sovereignty, European alternatives offer better protection.
We've curated the best privacy-focused behavior analytics tools that can be hosted in Europe or are built by European companies. These alternatives provide powerful heatmaps, session recordings, and user insights while keeping your data protected under European law.
Why Choose a European Alternative to Hotjar?
GDPR Protection
Session recordings and heatmaps stored in EU data centers with proper privacy controls.
PII Masking
Automatic masking of sensitive data in recordings and heatmaps.
No US Surveillance
Free from CLOUD Act and other US data access laws.
Self-Hosting Options
Deploy on your own European infrastructure for complete control.
Best European Alternatives to Hotjar
We've curated the best privacy-focused behavior analytics tools from European companies or with EU hosting options. Each alternative has been evaluated for features, privacy, and GDPR compliance.
PostHog
Open-source product analytics with session recordings and EU hosting
Matomo
Comprehensive analytics with heatmaps and session recordings
Mouseflow
Session replay and heatmaps with EU data center option
Frequently Asked Questions
PostHog is the most comprehensive alternative to Hotjar with EU hosting options. It offers session recordings, heatmaps, and user surveys with automatic PII masking. Mouseflow from Denmark is another excellent choice specifically designed for behavior analytics with an EU data center option.
Generally yes, session recordings capture detailed user behavior which typically requires consent under GDPR. European alternatives help with compliance by offering EU data storage, automatic PII masking, and consent management integration. Always consult with a legal professional for your specific use case.
Yes, PostHog, Matomo, and Mouseflow all offer automatic PII masking features. They can automatically hide sensitive form fields, input text, and personal data from recordings and heatmaps. You can also configure custom masking rules for your specific requirements.
PostHog offers a generous free tier that includes session recordings with EU cloud hosting. Matomo can be self-hosted for free, though heatmaps and session recordings are premium features. Mouseflow also has a free tier with limited recordings.
Yes, both PostHog and Matomo can be self-hosted on European cloud providers like Hetzner, OVHcloud, or Scaleway. This gives you complete control over session recordings and heatmap data. PostHog provides Docker and Kubernetes deployment options with detailed documentation.
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