The Org

The Org has carved out a distinctive niche in the social media and professional networking landscape since its founding in 2018 by Danish serial entrepreneurs Christian Wylonis and Andreas Jarboe in Copenhagen, Denmark. Unlike LinkedIn or other professional platforms that focus on individual profiles and networking, The Org is built entirely around the concept of organizational transparency, allowing anyone to explore the internal structures of thousands of companies through publicly accessible org charts. The platform now hosts org charts for over 200,000 organizations worldwide, ranging from early-stage startups to Fortune 500 corporations, and attracts millions of monthly visitors seeking to understand how companies are structured from the inside out.

What sets The Org apart from traditional company pages on LinkedIn or Glassdoor is its singular focus on visualizing hierarchies and team structures. Rather than relying on self-reported job titles and curated company descriptions, The Org creates a living map of who reports to whom, which teams exist within an organization, and how leadership is distributed. This transparency-first approach has resonated particularly well with job seekers who want to understand the management chain they would join, investors conducting due diligence on portfolio companies, and journalists researching corporate structures for reporting purposes.

Org Chart Creation and Management

At the core of The Org's platform is its interactive org chart builder, which enables companies to create detailed visual representations of their organizational hierarchy. Verified company administrators can add employees, define reporting relationships, create departments and teams, and link individual profiles to their positions within the chart. The charts are dynamic rather than static, meaning they update in real time as employees join, leave, or move between roles. This creates a living document that reflects the current state of the organization, eliminating the problem of outdated org charts that plague many companies' internal wikis and SharePoint pages.

The org chart interface supports multiple views, including a traditional top-down hierarchy view, a team-based grouping view, and a search-and-filter mode that lets users quickly locate specific people or roles within large organizations. For companies with hundreds or thousands of employees, the ability to collapse and expand branches of the chart makes navigation intuitive. Each position in the chart links to a detailed profile that can include the employee's background, previous roles, education, and a personal bio, creating a rich directory that goes far beyond a simple box-and-line diagram.

Company Profiles and Transparency

Beyond org charts, The Org provides comprehensive company profiles that aggregate key information about each organization. These profiles include company descriptions, founding dates, headquarters locations, funding history, team size, and links to social media and career pages. The combination of structural transparency through org charts and contextual information through company profiles creates a uniquely detailed view of an organization that is difficult to find on any other single platform. For job seekers, this means being able to research not just what a company does, but exactly how it is organized and who they would be working alongside.

The transparency element extends to leadership changes and organizational shifts. When companies update their org charts to reflect new hires, departures, or restructurings, these changes become part of the public record on The Org. This creates an informal but valuable timeline of organizational evolution that can reveal patterns about company culture, growth strategy, and management stability. Investors and analysts have found this particularly useful for tracking leadership turnover at companies they are monitoring.

Job Listings and Recruitment

The Org integrates job listings directly into its org charts, allowing companies to display open positions within the context of their organizational structure. When a user explores a company's chart and sees a vacant position or a role marked as hiring, they can view the job description and apply without leaving the platform. This contextual approach to job discovery represents a fundamentally different experience from scrolling through lists of job postings on LinkedIn or Indeed, because candidates can immediately see where the role sits within the organization, who they would report to, and which teams they would collaborate with.

For employers, this integration means that job postings are not just standalone listings but are embedded within a rich representation of the company. Candidates who apply through The Org tend to be better informed about the organizational context of the role, which can lead to higher-quality applications and better cultural fit. The platform also offers premium recruitment features for companies that want enhanced visibility for their job listings, including promoted positions and branded company pages.

Networking and Professional Discovery

While The Org is not a traditional social network with feeds and messaging, it facilitates professional discovery in a unique way. Users can follow companies to receive updates about organizational changes, new hires, and open positions. The platform's search functionality allows professionals to find people in specific roles across industries, making it a useful tool for business development, partnership exploration, and industry research. For example, a sales professional looking to connect with heads of engineering at fintech companies can use The Org to identify the right contacts and understand where they sit within their organizations before reaching out through other channels.

Data Quality and Verification

The Org takes a crowdsourced approach to data collection, combined with verification mechanisms to ensure accuracy. Company administrators can claim their organization's page and take control of the org chart, verifying their identity through corporate email addresses. Individual employees can also claim their profiles and update their information. For companies that have not been claimed, The Org's research team and community contributors maintain the charts using publicly available information from company websites, press releases, and professional profiles. While this crowdsourced model means that some information may be outdated or incomplete, the verification system provides a layer of quality control that improves over time as more organizations actively manage their presence on the platform.

GDPR Compliance and European Values

As a company headquartered in Copenhagen, Denmark, The Org operates under the European Union's General Data Protection Regulation and broader European data protection framework. This is particularly relevant given the sensitive nature of organizational data, which includes employee names, job titles, reporting relationships, and professional backgrounds. European users and companies can trust that their data is processed and stored in compliance with GDPR requirements, including the right to access, correct, and delete personal information. The Org's privacy practices align with the European emphasis on data minimization and purpose limitation, collecting only the information necessary to deliver its transparency-focused service.

The platform's commitment to transparency extends to its own operations. The Org publishes its own organizational chart on the platform, practices what it preaches regarding corporate openness, and has been vocal about the importance of organizational transparency as a value that benefits employees, investors, and the broader business ecosystem. This philosophical alignment with European values of openness and accountability makes The Org a natural fit within the European tech landscape, even as it serves a global user base.

Use Cases and Target Audience

The Org serves several distinct user groups effectively. Job seekers use the platform to research potential employers and understand where open roles fit within organizational hierarchies. Recruiters and talent acquisition teams use it to map competitor organizations and identify potential candidates. Investors rely on it for due diligence, tracking leadership changes and organizational maturity at portfolio companies or acquisition targets. Journalists and researchers use it as a reference tool for understanding corporate structures when reporting on business news. And companies themselves use it as a transparency tool, showcasing their organizational structure to attract talent and build trust with stakeholders.

Pricing and Plans

The Org operates on a freemium model that makes basic org chart viewing and creation free for all users. Companies can claim their pages and maintain their org charts at no cost, which is essential for data quality and encourages widespread adoption. Premium features are available through enterprise plans that include enhanced branding, promoted job listings, advanced analytics on profile views and engagement, and priority support. The pricing for enterprise plans is customized based on company size and feature requirements, making the platform accessible to organizations of all sizes while generating revenue from larger companies that derive the most value from premium visibility and recruitment features.

Competitive Landscape

The Org occupies a unique position in the market because no other platform focuses exclusively on public organizational transparency at this scale. LinkedIn offers company pages with employee listings, but does not provide structured org charts or hierarchical visualizations. Glassdoor focuses on employee reviews and salary data rather than organizational structure. Internal tools like Microsoft Visio, Lucidchart, or Pingboard create org charts but are designed for private, internal use rather than public transparency. This lack of direct competition has allowed The Org to build a defensible position as the go-to platform for organizational discovery, though it also means the company must continually educate the market about the value of organizational transparency as a concept.

Limitations and Considerations

While The Org provides a unique and valuable service, there are some limitations to consider. The accuracy of org charts for companies that have not claimed their pages depends on publicly available information and community contributions, which can lead to gaps or outdated entries. The platform's focus on organizational structure means it does not offer the broader networking, messaging, and content-sharing features that professionals expect from platforms like LinkedIn, so it functions more as a reference tool than a daily-use social network. Smaller companies with fewer than ten employees may find limited value in the org chart format, and very flat organizations may not be well-served by a tool designed to visualize hierarchies. Despite these considerations, The Org remains the best-in-class solution for anyone seeking transparent, visual access to how companies are organized.

Who Should Use The Org?

The Org is best suited for professionals and organizations that value transparency and want to understand or showcase company structures. It is particularly valuable for job seekers conducting employer research, recruiters mapping competitive talent landscapes, investors performing due diligence on company leadership, and companies that want to attract talent by demonstrating organizational openness. European businesses that prioritize GDPR compliance and data sovereignty will appreciate The Org's Copenhagen headquarters and European data processing practices. While it does not replace LinkedIn as a general professional network, The Org fills a gap that no other platform addresses, making it a valuable addition to any professional's toolkit.