Livestorm

Livestorm is a French video engagement platform that has quickly become one of Europe's leading solutions for webinars, virtual events, and online meetings. Founded in Paris in 2016, Livestorm has grown to serve thousands of companies worldwide while maintaining its European roots and commitment to GDPR compliance. The platform stands out for its browser-based approach, powerful automation features, and deep integration with marketing and sales tools.

French Innovation and European Values

As a Paris-headquartered company, Livestorm operates entirely within the EU legal framework and takes GDPR compliance seriously. The company has been transparent about its data practices and provides tools for managing consent and data subject rights. For European businesses concerned about data sovereignty after Schrems II, Livestorm offers a genuinely European alternative to US-based webinar platforms.

Livestorm has attracted significant investment from European and US venture capital firms, enabling rapid product development while maintaining its French identity. The company's success demonstrates that European tech companies can compete globally while upholding European privacy standards.

Browser-Based Experience

Like its fellow European competitor Whereby, Livestorm is entirely browser-based. Attendees join events simply by clicking a link - no downloads, plugins, or account creation required. This removes the friction that often plagues webinar attendance and significantly improves show-up rates. Hosts access a clean, modern interface that works in any modern browser.

The browser-based approach also simplifies IT management for enterprises. There's no software to deploy or update across the organization, and security teams don't need to vet another application. Events work consistently across Windows, Mac, Linux, and Chromebook devices.

Comprehensive Event Types

Livestorm supports multiple event formats to serve different use cases. Live webinars allow real-time presentations with audience interaction. On-demand webinars let you record once and share a registration page for automated replays. Automated webinars combine pre-recorded content with live Q&A segments. Regular meetings provide a more intimate format for smaller groups.

Each event type includes robust engagement features: polls, Q&A, chat, reactions, hand raising, and screen sharing. The platform supports multiple presenters and allows you to bring audience members on stage for interactive sessions. Breakout rooms enable smaller group discussions within larger events.

Marketing and Sales Automation

Where Livestorm truly excels is in its automation and integration capabilities. The platform provides a complete funnel for webinar marketing: customizable registration pages, automated email sequences (reminders, follow-ups, no-show messages), and detailed analytics on registrant behavior. You can see who registered, who attended, how long they stayed, and what questions they asked.

Native integrations with CRMs like Salesforce and HubSpot allow automatic syncing of registrant and attendee data, enabling sales teams to follow up effectively. Marketing automation platforms like Marketo and Pardot can trigger campaigns based on webinar attendance. The Zapier integration opens connections to hundreds of additional tools.

Analytics and Insights

Livestorm provides detailed analytics that help you understand event performance and attendee engagement. You can track registration rates, attendance rates, engagement scores, and conversion metrics. The platform calculates average watch time and identifies when attendees drop off, helping you optimize future content.

For sales-focused organizations, the engagement data helps prioritize follow-up. You can identify which attendees were most engaged (asked questions, responded to polls, stayed until the end) and focus sales efforts accordingly. The analytics dashboard provides both overview metrics and drill-down capabilities.

Customization and Branding

Livestorm allows extensive customization to match your brand identity. Registration pages can be styled with your colors, logos, and custom backgrounds. The event room can display your branding, and you can add custom backgrounds behind presenters. Email templates can be fully customized with your messaging and design.

For larger organizations, Livestorm offers a custom domain option, allowing events to be hosted on your own subdomain (events.yourcompany.com). This reinforces brand consistency and builds trust with attendees who might be wary of unfamiliar URLs.

Pricing Structure

Livestorm offers a generous free plan that allows unlimited events with up to 30 attendees and 20 minutes per event. This is useful for testing the platform and running small internal meetings. The Pro plan at 79 euros per month supports up to 100 attendees and 4 hours per event, which suits most webinar use cases.

The Business plan adds more attendees, custom branding, advanced integrations, and priority support. Enterprise plans provide dedicated support, custom onboarding, and additional features for large-scale deployments. All paid plans include unlimited events and recordings.

Limitations to Consider

Livestorm is primarily designed for webinars and structured events, not casual video calls. For everyday team meetings, platforms like Whereby or Jitsi might be more appropriate. The pricing can add up for organizations running many large events with hundreds of attendees.

Some advanced features like custom domains and SSO require higher-tier plans. The platform focuses on marketing and sales use cases, so organizations looking for training-specific features might need to evaluate whether Livestorm's capabilities match their requirements.

Who Should Use Livestorm

Livestorm is ideal for marketing teams running lead-generation webinars, sales teams hosting product demos and customer events, HR and training departments delivering employee training, and any organization that wants a polished, professional webinar experience with European data hosting. The combination of ease-of-use, powerful automation, and GDPR compliance makes it a compelling choice for European businesses.