Ory

Cloud-native identity infrastructure - European alternative based in Germany

8.3

Quick Overview

Company Ory
Category Identity Management
Headquarters Munich, Germany
EU/European Yes - Germany
Open Source Yes
GDPR Compliant Yes
Main Features Identity management, OAuth2, Permissions, Zero-trust, API-first
Pricing Free tier / From €29/month
Best For Developers building modern applications
Replaces Auth0, Firebase Auth

Detailed Review

Alternatives to Ory

Looking for other European identity management solutions? Here are some alternatives worth considering:

Frequently Asked Questions

Yes, Ory is fully GDPR compliant. As a German company headquartered in Munich, Ory operates under EU data protection regulations. The Ory Network managed service offers European data residency, and the self-hosted option ensures identity data never leaves your infrastructure. The open-source code can be audited to verify data handling practices, providing an additional layer of compliance assurance.

Ory is headquartered in Munich, Germany. Founded in 2015, the company has built one of the most respected open-source identity ecosystems in the world. Its German location means it operates under EU data protection laws, providing strong privacy guarantees for European organizations handling sensitive identity data.

Ory's open-source components are completely free to self-host with no feature or scale limitations. The Ory Network managed service starts at $29 per month with a free tier for development. Pricing scales based on monthly active users, and enterprise plans with custom pricing include dedicated support and SLAs. Compared to Auth0 and Okta, Ory's pricing is generally more favorable at scale.

Ory is a European alternative to Auth0, Okta, and Firebase Auth. It provides equivalent identity management capabilities including authentication, OAuth2, OpenID Connect, and permissions management, while offering open-source transparency, self-hosting options, and European data residency through its German headquarters.

Yes, all of Ory's core components (Kratos, Hydra, Keto, and Oathkeeper) are open source under the Apache 2.0 license. The complete source code is available on GitHub, where a large community actively contributes. Organizations can audit the code, customize it, and self-host without any licensing costs or feature limitations.

Ory Kratos is the identity management component that handles user registration, login, account recovery, verification, and profile management. It is headless and API-first, supporting passwords, social sign-in, passkeys, magic links, multi-factor authentication, SMS, SAML, TOTP, and more. Developers build their own UI while Kratos manages the security-critical backend logic.

Ory Hydra is a hardened, OpenID Certified OAuth 2.0 Server and OpenID Connect Provider designed for internet-scale applications. It handles authorization code flow, client credentials, refresh tokens, token introspection, and the Device Authorization Flow. Hydra delegates authentication to external services, making it compatible with any user management system.

Yes, all Ory components can be self-hosted on your own infrastructure with no licensing costs or feature limitations. The services are designed for horizontal scalability and run well on Kubernetes. Organizations can also use the Ory Network managed service and migrate between self-hosted and managed deployments without application changes, since the APIs are identical.

Ory supports a comprehensive range of authentication methods including passwords, social sign-in (Google, GitHub, Apple, etc.), OIDC federation, magic links, WebAuthn/passkeys, TOTP, SMS verification, SAML, and multi-factor authentication with flexible policies. The 2025 release added SMS login as a standalone method and OAuth 2.0 Device Authorization Flow for IoT and CLI applications.

Ory differs from Auth0 in several key ways: it is open source (Auth0 is proprietary), headquartered in Germany (Auth0/Okta is US-based), offers true self-hosting capability, and provides a headless API-first approach that gives developers more UI control. Ory's pricing is generally more favorable at scale. Auth0 offers more pre-built UI components and a larger marketplace of integrations, making it quicker to implement for teams that do not need deep customization.

Who worked on this review

Three people touch every tool page: one writes it, a second edits it, and a third checks the compliance and pricing claims against the vendor's own documentation.

Daniel Brandt
Written by

Daniel Brandt

Privacy & Compliance Researcher · Berlin, Germany

Checks the compliance claims: where the company is established, where the data sits, and what the DPA actually says.

Marta Kowalczyk
Edited by

Marta Kowalczyk

Senior Analyst, Infrastructure & Developer Tools · Warsaw, Poland

Covers hosting, developer tooling and the practical side of moving workloads to European providers.

Ingrid Halvorsen
Fact-checked by

Ingrid Halvorsen

Managing Editor · Oslo, Norway

Runs the review process and decides when a page is ready to publish or needs another pass.

Read our editorial process for how we source, verify and update these pages — and how we keep affiliate income separate from what we recommend.

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