Dialog

Dialog is a specialized HR and people management platform developed and maintained by Visma, one of northern Europe's largest software conglomerates. Based in the Netherlands with strong roots in the Scandinavian and Benelux HR technology ecosystem, Dialog focuses on transforming how organizations handle performance management, employee engagement, and continuous feedback. The platform is purpose-built for European businesses that want to modernize their people management processes while maintaining full GDPR compliance.

Background and Visma Ecosystem

Visma, Dialog's parent company, is a Norwegian-headquartered software group with over 15,000 employees and operations across Northern Europe. Visma acquired Dialog to strengthen its HR technology portfolio, bringing the platform into an ecosystem that includes payroll, accounting, ERP, and workforce management solutions. This strategic positioning gives Dialog users access to deep integrations with other Visma products, creating a seamless experience for organizations already using Visma's business software.

The Visma ecosystem advantage means that Dialog can pull employee data from Visma's core HR systems, eliminating double data entry and ensuring consistency across platforms. For Dutch and Scandinavian companies that rely on Visma for payroll and administration, adding Dialog for performance management creates a unified HR technology stack that covers the entire employee lifecycle from hiring to development.

Continuous Performance Management

Dialog's core proposition is enabling continuous performance conversations that replace or supplement traditional annual review cycles. The platform provides structured frameworks for regular check-ins between managers and team members, with customizable templates, talking points, and follow-up action items. This approach aligns with modern HR best practices that emphasize ongoing feedback over once-a-year evaluations.

The check-in module allows organizations to define their own cadence - whether weekly, biweekly, monthly, or quarterly - and customize the questions and topics covered in each conversation. Managers receive prompts and reminders to conduct check-ins, and both managers and employees can prepare notes in advance. All conversations are documented within the platform, creating a continuous record of performance discussions that can inform compensation, promotion, and development decisions.

Employee Engagement Surveys

Dialog includes a robust employee engagement survey module that enables organizations to measure and track employee satisfaction, motivation, and commitment over time. The platform offers both standardized survey templates based on validated engagement frameworks and the flexibility to create custom surveys tailored to specific organizational needs. Surveys can be deployed company-wide or targeted at specific teams, departments, or locations.

Results are presented in intuitive dashboards with trend analysis, benchmarking, and drill-down capabilities. Managers can view engagement scores for their teams while maintaining individual anonymity, ensuring employees feel safe providing honest feedback. The analytics engine identifies patterns and correlations, helping HR teams understand what drives engagement in their specific organization and where to focus improvement efforts.

360-Degree Feedback

The 360-degree feedback module in Dialog enables comprehensive performance evaluations by gathering input from multiple sources: managers, peers, direct reports, and even external stakeholders. This multi-rater approach provides a more complete and balanced picture of an individual's performance, strengths, and development areas than traditional top-down reviews alone.

Dialog's 360 feedback system is designed to be constructive rather than punitive. The platform uses validated competency frameworks and allows organizations to customize the competencies and behaviors being evaluated. Results are presented in clear, visual reports that highlight strengths and development areas, with aggregated scores that protect the anonymity of individual raters. Coaches and HR professionals can use the reports to facilitate meaningful development conversations.

Goal Setting and OKR Management

Dialog supports structured goal setting through Objectives and Key Results (OKRs) and other goal-setting methodologies. The platform enables cascading goals from organizational strategy down to team and individual objectives, ensuring alignment across all levels. Each goal can have measurable key results, deadlines, and progress indicators, making it easy to track advancement toward strategic priorities.

The goal-setting module integrates with the check-in and performance review processes, so goals are naturally part of ongoing performance conversations. Managers can monitor goal progress across their teams, identify blockers, and adjust objectives as business priorities evolve. This integration ensures that goal setting is not a one-time annual exercise but a living, breathing part of how work gets done.

People Analytics and Reporting

Dialog provides data-driven insights through its people analytics capabilities. The platform aggregates data from performance reviews, engagement surveys, goal tracking, and feedback sessions to create comprehensive views of organizational health. HR teams and leaders can access dashboards showing engagement trends, performance distributions, goal completion rates, and other key metrics.

The analytics go beyond simple reporting to identify patterns and predict potential issues. For example, the system can flag teams with declining engagement scores, identify managers who consistently skip check-ins, or highlight departments where goal completion is lagging. These proactive insights help organizations address problems before they escalate and make more informed decisions about talent management, succession planning, and organizational development.

User Experience and Interface Design

Dialog is designed with usability in mind, recognizing that HR software only delivers value if people actually use it. The interface is clean and modern, with intuitive navigation that minimizes the learning curve for both employees and managers. The platform works on desktop and mobile devices, allowing users to complete check-ins, respond to surveys, and update goals from anywhere.

The mobile experience is particularly important for organizations with field workers, retail staff, or employees who do not spend their workday at a desk. Dialog's mobile app provides full functionality in a touch-optimized interface, ensuring that all employees can participate in performance processes regardless of their work environment. Push notifications and reminders help maintain engagement with the platform over time.

GDPR Compliance and Data Security

As a Dutch company operating under the Visma umbrella, Dialog is built from the ground up with GDPR compliance as a fundamental requirement. All employee data is processed and stored within the European Union, with proper data processing agreements, encryption at rest and in transit, and role-based access controls ensuring that sensitive HR data is protected at every level.

Dialog implements the principle of data minimization, collecting only the information necessary for its HR management functions. Employees have the right to access, correct, and request deletion of their personal data. The platform maintains detailed audit logs of data access and modifications, providing the transparency required by GDPR. For organizations in regulated industries, Dialog can provide documentation of its security measures, certifications, and compliance posture.

Integration Capabilities

Dialog integrates natively with other products in the Visma ecosystem, including Visma Raet for payroll and HR administration, Visma.net for ERP, and other Visma solutions. Beyond the Visma ecosystem, Dialog offers API-based integrations with popular business tools including Microsoft Teams, Slack, and various HRIS platforms. Single sign-on (SSO) support via SAML 2.0 enables seamless authentication with corporate identity providers.

The integration capabilities mean that Dialog does not need to operate in isolation. Employee data can flow automatically from core HR systems into Dialog, eliminating manual data entry and ensuring that organizational structures, team assignments, and employee details are always up to date. This connectivity is essential for mid-size and large organizations with complex HR technology landscapes.

Pricing and Implementation

Dialog operates on a custom pricing model, typically based on the number of employees and the modules selected. Organizations interested in the platform can request a demo and receive a tailored quote. While this means pricing is not publicly listed, it allows Dialog to provide flexible packages that match each organization's specific needs and budget. Implementation support is included, with Visma's customer success team guiding organizations through setup, configuration, and change management.

The implementation process typically involves defining performance management processes, configuring survey templates and competency frameworks, setting up integrations with existing HR systems, and training HR administrators and managers. Visma provides ongoing support and regular platform updates, ensuring that organizations benefit from continuous improvements and new features.

Who Should Use Dialog

Dialog is best suited for European organizations, particularly those in the Netherlands and Nordics, that want to modernize their performance management and employee engagement processes. Companies already using Visma products will benefit most from the deep ecosystem integrations. Mid-size to large organizations that need GDPR-compliant HR technology with robust analytics and reporting capabilities will find Dialog a strong fit. Organizations looking to replace US-based platforms like Lattice, Culture Amp, or 15Five with a European alternative that prioritizes data sovereignty should strongly consider Dialog.